Keeping up with content can be a heavy lift.

I've got you!

I write content that showcases brand personality, creates community, and converts site visitors into loyal fans.

Get strong, engaging content that wins trust and inspires action.

Services

  • Case studies

  • White papers

  • Web copy: landing pages, pillar pages, product pages

  • Marketing & sales collateral: brochures, print ads, sell sheets

  • Press releases

  • Email marketing

  • Employee communications

  • Healthcare advertising

  • Nonprofit communications and marketing

  • Social media engagement and promo

“

"Karen is an excellent and flexible content writer who is comfortable jumping in and learning any topic. She’s also easy to work with and very reliable!"

Stephanie Stocker, Marketing Director, Conveyor Marketing Group

“

"For the past several years, we've relied on Karen to develop engaging content. Her contributions help us deliver on FSA's mission to ensure our member organizations provide excellent senior care."

Lori Ammon, Compliance Manager, Friends Services Alliance

Projects

Blog Article: VirtualHealth

The goal: Attract top-of-the-funnel prospects with a must-read blog post that conveys authority and builds trust.

Case Study: Imagine360

The goal: Showcase the success of a nonprofit fundraising company's self-funded employee health plan.

Print Ad: Palmetto Pediatrics

The goal: Generate awareness and expand patient base for a pediatrics center.

Ebook

The goal: Help potential customers understand how AI can power an efficient yet personalized talent experience.

Blog Article: MAC4

The goal: Help readers understand how to get started incorporating TikTok into their strategy.

Case Study

The goal: Show prospects how an HR tech platform transformed the talent experience for Sweetwater Sound.

Print Ad

The goal: Build awareness around a South Carolina hospital's new diabetes treatment program.

White Paper

The goal: Educate employers on a reference-based pricing benefits solution that saves money and delights employees.

Blog Article: FSA

The goal: Educate readers on how to manage cybersecurity risks in the long-term care environment.

Made with Copyfolio